McDonald's

Web / UI / Visuals

McDonald's Top Secret Sauce Campaign

Promoted exclusively on social channels, this activation gave McDonald’s followers a chance to win a rare and highly coveted bottle of Big Mac Secret Sauce. By following daily clues released on Twitter and Facebook, users were encouraged to visit our campaign microsite to submit their answer and hopefully crack the code. My role included wireframing, developing the key visual and various design/UI elements.

  • Agency: VML
  • Role: Visual Designer